"Our customers are the first brand ambassadors: the efforts and the commitment made to make Welcare the dynamic and international reality it is today have been possible thanks to our loyal customers and their enthusiasm". Thus, the entrepreneur Fulvia Lazzarotto describes and thanks Welcare’s domestic and foreign customers who have acknowledged the made in Orvieto company as a valuable partner for the development of their commercial relationships all over the world. From the medieval city of Orvieto to the world: Welcare’s Medical Devices now reach over 20 countries, through an exclusive distribution network in continuous expansion. "From the beginning, we believed that an open door to the world was crucial to the exponential growth of the company." "For this reason, in 2006 we approached Europe participating at the main trade fairs," says Fulvia Lazzarotto, Welcare’s Managing Director, who continued: "we had the first contacts with Germany and Israel.
The second step was to cross European borders by embracing the Gulf countries, South America and South Africa ". The company's customer portfolio is constantly growing: the latest conquest is Korea, while the procedures for registering products in Russia have already started. "The bureaucratic process is long and complex; in many cases it takes over two years. The eastern territories are now fertile, they are our next goal: we know that this market requires heavy investments, also in terms of dedicated personnel, but we are ready to set this new challenge ", she explains. Currently foreign market represents 80% of Welcare Industries' turnover. “We don’t want stop there: the goal is to continue to invest abroad by expanding to new markets but also by developing the current product portfolio, "says the entrepreneur. Then she concludes: “Why are we successful? Our customers have identified Welcare as the typical example of made in Italy entrepreneurship. If I had to describe in a few words the company that I have the honor to lead and the strong and cohesive group of people that work there, I would say: Masterfully Italians ".